Alliance exists to help our members and individuals in our communities build a sustainable financial future. We do this by: - Providing value and developing trusted relationships with our members and the communities we serve. - Helping individuals achieve their financial goals whether those goals are short- term, long-term, big or small. - Providing products and services that are in the best interest of the member and meet his/her personal desires. - Providing value by offering relevant services at a reasonable cost. - Engaging members by listening, caring and using our knowledge to offer smart solutions. - Placing high importance on our commitment to financial education. - Being a good corporate citizen and encouraging staff and volunteers to participate in public service activities within the communities we serve.